Privacy Policy

1. Introduction

SiteLens AI (“we”, “us”, or “our”) operates the website at sitelens.ai (the “Service”), a free AI-powered website reviewer that analyzes any public URL and reports scores for SEO, design, conversion, and speed. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using the Service, you agree to the practices described here.

2. Information We Collect

2.1 Information you provide

When you contact us through our contact form, we collect the name, email address, subject, and message you voluntarily submit. We use this information solely to respond to your inquiry.

2.2 Information collected automatically

When you use the Service, our servers and third-party partners may automatically collect certain technical data, including your IP address, browser type, device type, referring URLs, and the pages you visit. This information is used to operate, secure, and improve the Service.

2.3 URLs you review

The website review tool fetches the public HTML of the URL you enter. We do not store a permanent history of the URLs you review or the reports generated. Each analysis is performed on demand and is not tied to a personal profile.

3. Cookies and Similar Technologies

We use cookies and similar technologies to operate the Service, remember preferences (such as your light/dark theme choice), and serve advertising. You can control or delete cookies through your browser settings. Disabling cookies may affect some features of the Service.

3.1 Advertising cookies

We use third-party advertising companies, including Google AdSense, to serve ads when you visit our website. These companies may use cookies (such as the DoubleClick DART cookie) to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the Internet.

• Google’s use of advertising cookies is governed by its advertising privacy policy.
• You may opt out of personalized advertising by visiting Google Ads Settings.
• You may also opt out of third-party vendors’ use of cookies for personalized advertising by visiting aboutads.info/choices.

4. How We Use Information

• To operate, maintain, and improve the Service and its analysis engine.
• To respond to your support and contact inquiries.
• To monitor and analyze usage trends and prevent abuse or fraud.
• To display relevant advertising that helps keep the Service free.

5. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate the Service (e.g., hosting, analytics, advertising partners like Google AdSense).
• Legal authorities when required by law or to protect our rights, users, or property.

5.1 Third-party services we rely on

We use a small number of third-party services to operate the Service. Each is governed by its own privacy policy, which we encourage you to read. We do not share more information with them than is necessary to provide the Service.

• Google AdSense — displays advertising and may set cookies to personalize ads. See Google’s privacy policy.
• Our hosting provider — stores the Service’s files and serves pages; receives IP addresses and request logs as part of normal operation.
• Analytics tools — if enabled, aggregate usage data (page views, referrers, device type) to help us understand how the Service is used.

6. Data Minimization

We follow the principle of data minimization: we only collect the information needed to operate the Service, respond to inquiries, and keep the Service secure. We do not ask for sensitive data such as government IDs, financial account numbers, or health information, and you should never submit such data through the contact form. The website review tool processes only the public HTML of the URL you enter and does not require you to create an account or reveal your identity.

7. International Data Transfers

Our servers and third-party partners may be located in countries other than your own. When your information is processed in a different country, it is subject to that country’s laws. We rely on recognized transfer mechanisms, such as standard contractual clauses, where required to ensure your information receives a consistent level of protection. If you have questions about how your information is transferred, contact us at support@sitelens.ai.

8. Data Retention

Contact form submissions are retained only as long as needed to respond to your inquiry and for reasonable record-keeping. Automatically collected usage data is retained in aggregated form for analytics and security purposes. Website review reports are generated on demand and are not stored as a permanent history tied to you.

9. Your Privacy Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate personal information.
• Delete the personal information we hold about you.
• Opt out of personalized advertising and the sale or sharing of your personal information.
• Withdraw consent to processing where we rely on your consent.
• Restrict or object to certain processing of your information.
• Receive a portable copy of the information you provided to us.

9.1 GDPR (European Economic Area, UK, and Switzerland)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you have the rights listed above under the General Data Protection Regulation (GDPR) and equivalent UK and Swiss laws. We process the limited information we collect on the legal bases of providing the Service you requested, our legitimate interests in operating and securing the Service, and your consent where you have given it (for example, when you submit our contact form). You have the right to lodge a complaint with your local data protection authority.

9.2 CCPA and CPRA (California, USA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the right to know what personal information we collect, request deletion, and opt out of the sale or sharing of your personal information for cross-context behavioral advertising. We do not sell personal information. To submit a request, email us at support@sitelens.ai. We will not discriminate against you for exercising your rights.

9.3 Other US state privacy laws

Residents of other US states with privacy laws (such as Virginia, Colorado, Connecticut, and Utah) may have similar rights. Contact us to exercise any right available to you under your state’s law.

To exercise any of these rights, contact us at support@sitelens.ai. We will verify your identity before responding and aim to reply within 30 days.

10. Children’s Privacy

The Service is not directed to children under 13 (under 16 in the EEA, UK, and Switzerland), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

11. Security

We use reasonable technical and organizational measures to protect information, including encryption in transit (HTTPS) and access controls on systems that handle contact inquiries. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised “Last updated” date. If we make material changes that affect your rights, we will note them prominently on this page. We encourage you to review this page periodically.

13. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, email us at support@sitelens.ai or use our contact form.